Hyderabad : Karix, India’s leading enterprise
mobile engagement and communications provider and a subsidiary of Tanla, has
elevated several senior leaders who have consistently demonstrated exceptional
performance and strategic impact. These appointments further strengthen Karix’s
leadership team as the company drives the next phase of growth in enterprise
communication.

With over 25 years of expertise, Karix serves more than 2,000
enterprise customers across key industries such as banking, financial services,
government, automotive, retail, and e-commerce. Backed by robust, scalable
cloud infrastructure and world-class security standards, Karix is recognized as
the largest and most trusted player in the mobile engagement sector.

Karix’s market leadership has been consistently recognized through
prestigious industry accolades. For the second consecutive year, Karix was
named ‘Meta Growth Partner of the Year,’ reflecting its innovation and impact
as Meta’s premier partner for conversational solutions on WhatsApp.The company
has also received global recognition, including the Best Enterprise Partnership
and Best Messaging Enterprise Product awards at Messaging & SMS World,
London.

As seamless, omnichannel messaging and advanced solutions like RCS
become increasingly critical, Karix continues to set industry benchmarks and
enable enterprises to deliver smarter, more personalized customer experiences.

Karix has elevated and transitioned a distinguished group of senior
leaders who will report to Deepak Goyal, CEO of Karix:

• Sonia Kaul, Chief
  Solutions Officer: A strategic leader who has played a pivotal
  role in building the OTT vertical and advancing the success of the
  WhatsApp platform. In this role, she will focus on enterprise-wide
  adoption of conversation-enabled automation. By utilizing Karix’s OTT
  platform and AI across different channels, she will unlock significant
  value for businesses, boosting growth through scalable user experiences.

• Randhir Marwa,
  Chief Product and Technology Officer: A visionary leader who
  transformed platform architecture and championed the adoption of
  cutting-edge technologies. Randhir will spearhead the creation of
  innovative products and services to elevate user experience. His core
  mission is to drive business growth by transforming platform architecture
  and accelerating the adoption of cutting-edge technology.

• Mihir Gandhi, Chief
  Revenue Officer: An accomplished sales strategist with a proven
  track record of driving revenue growth through deep market insight and
  customer-focused leadership, Mihir has played a key role in establishing
  Karix as a market leader in India. Going forward, he will oversee revenue generation
  in West, South, and East India, and expansion into Southeast Asia and
  other new geographies.

• Sidhant Sachdev,
  Chief Revenue Officer: A consistently high-impact leader who has
  been pivotal in accelerating Karix’s market expansion. With this elevation,
  Sidhant will oversee revenue from North India and Government sectors,
  along with expansion into the Middle East and LATAM regions.

• Sriram Vinjamuri,
  Chief Customer Officer: A committed leader fostering customer
  success and service excellence with extensive experience in ensuring
  seamless customer engagement and impact from onboarding through retention.
  Sriram has been transitioned to lead customer success & operations, to
  drive focussed initiatives for enhanced customer experience, operational
  efficiency and lifetime value.

Deepak Goyal, CEO, Karix, commented: “Enterprise communication is
evolving rapidly, and strong leadership is critical to staying ahead. These
recent promotions reflect the proven capabilities and dedication of our senior
management team, whose collective expertise has been instrumental in Karix’s
success. As part of the Tanla group, we are uniquely positioned to leverage
combined strengths and resources to accelerate innovation and expand our market
presence. I believe this leadership team will drive exceptional value for our
customers and fuel the next phase of growth in enterprise communication.”

With this strengthened leadership team and a track record of
industry-leading innovation, Karix is well positioned to accelerate growth and
deliver advanced, scalable communication solutions that meet the demands of
today’s enterprise customers.

About Karix

Karix is a leading Communications Platform as a Service (CPaaS)
provider enabling enterprises to drive meaningful customer interactions across
traditional and emerging digital channels. With 25+ years of industry
leadership, Karix empowers brands to deliver secure, seamless, and intelligent
communications at scale — across SMS, WhatsApp, RCS, Truecaller, voice, email,
and more.

As a wholly owned subsidiary of Tanla Platforms Ltd., Karix combines
deep telecom expertise, innovation-first thinking, and a collaborative approach
to help enterprises unlock growth, trust, and engagement in real time. With a
robust ecosystem of partnerships and integrations, Karix supports 2000+
enterprises in delivering measurable impact across industries.

Safe Harbor‍

This document may contain forward-looking statements, including but not
limited to statements regarding future business strategies, partnerships,
product offerings, market expansion, and expected performance. These statements
are based on current expectations, estimates, and projections and involve
inherent risks, uncertainties, and assumptions that are difficult to predict.

Actual results may differ materially from those expressed or implied
due to various factors including changes in market conditions, regulatory
developments, customer requirements, or technological advancements. Karix and
its parent company, Tanla Platforms Ltd., undertake no obligation to update or
revise any forward-looking statements to reflect future events or
circumstances, unless required by applicable law.